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Split tests conducted for one of our clients Viral Mobilio Review in the tennis tuition industry showed that if you add a timer to the end of your video, it increased the chances of getting someone to click back to the website and opt-in by 49.18%.
The timer creates scarcity and encourages people to take action which drives them to click and sign up.
Including a countdown timer = conversion rate per impression of 0.00455%
Excluding a countdown timer = conversion rate per impression of 0.00305%
Including a countdown timer = increases optins by 49.18%
Tip #8: The 22 Sec Freeze!
A fantastic feature of In-Stream ads is that you only pay when someone either views your video ad for more than 30 seconds or when the viewer watches to the end.
So if you can finish your well honed pitch by 22 seconds, you’ll have 8 seconds before you need to pay anything. The attention span of viewers’ on YouTube is very short so 8 seconds is a long time.
Because you are creating that ‘awkward 8 seconds of silence’, you are encouraging your viewers to either click the SKIP AD button or click the link in your ad.
Remember you’ve got to have a good video script to get a conversion in 22 seconds, but if you can you’ll be forcing an action before the 30 seconds mark which will keep your costs down!
Tip #9: Post 30-Second Call-to-Action
Once you have gone past 30 seconds,Viral Mobilio Review you have now paid for the ad so you might as well provide the viewer with more information and give a 2nd call to action.
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